Former social media executives tell us that the system is an addiction-machine. Like drug addicts, we are users, waiting for our next hit as we like, comment and share. We write to the machine as individuals, but it responds by aggregating our fantasies, desires and frailties into data, and returning them to us as a commodity experience. Through journalism, psychoanalytic reflection and interviews with users, developers, security experts and others, Seymour probes the human side of this machine, asking what we''re getting out of it, and what we''re getting into.