After studying history at university, Sally moved to London to work in advertising. However, in her spare time she studied floristry at night school and eventually opened her own flower shop. She soon came to appreciate that flower shops offer a unique window into people's stories and eventually she began to photograph and write about this floral life in a series of non-fiction books. Later, she continued her interest in writing when she founded her fountain pen company, Plooms.co.uk.

In her debut novel, The Keeper of Stories, Sally combines her love of history and writing with her abiding interest in the stories people have to tell. Sally now lives in Dorset. Her eldest daughter, Alex, is studying to be a doctor and her youngest daughter is the author, Libby Page.