Rocky Tropeano: I have lived in the shadow of the fruit and vegetable industry for 50 years having family in the business. When one thinks about it food is of constant interest to people of any age. What better idea than to teach kids about the importance of eating their fruits and vegetables whilst learning the alphabet. I came up with this concept after not finding a book that would teach my grandchildren the importance of eating their fruit and vegetables but needed to learn their ABCs. It's a two-in-one approach and hopefully will train children to grow and appreciate fresh fruit and support this crucial industry whilst learning from an early age.