Since the coming forth of the Book of Mormon in 1830, The Church of Jesus Christ of Latter-day Saints has added millions of people to its global membership. Crucial to its initial growth were converts from Great Britain who emigrated to join with other Latter-day Saints in the United States. Many, however, also stayed in the United Kingdom in order to establish a presence of the Church there. In The Latter-day Saint Image in the British Mind, authors Malcolm Adcock and Fred E. Woods explore the multifaceted perspectives of British people outside of the Latter-day Saint faith tradition and how these people's perceptions of The Church of Jesus Christ of Latter-day Saints and its members generally have improved over time. In doing so, they present historical accounts, particularly through literature, film, and media reviews depicting Latter-day Saints and their faith. In addition, they utilize over a hundred face-to-face interviews and surveys of over a thousand Brits to determine how citizens of the United Kingdom perceive the Church in the twenty-first century.