The foundational title in the Rockport Universal series, Universal Principles of Design, Updated and Expanded Third Edition is the definitive multidisciplinary reference for design practitioners in a wide variety of fields.
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work?until now.
