Stephen Bayley first became famous as an authority on style and design when Sir Terence Conran chose him to head up the Boilerhouse at the V&A, Britain's first permanent exhibition of design. He then went on to become the first Chief Executive of the Design Museum and he is now a celebrated, outspoken broadcaster and critic, author of 12 books and consultant on design and presentation to companies such as Ford and Coca-Cola. Roger Mavity is the Chief Executive of Conran Holdings. In the past he has run his own advertising company, pitching successfully for business from the likes of Honda, Minolta and Burberry. He then became Chief Executive of Granada Leisure before masterminding the company's successful pitch to the City to buy the Forte Group - still the largest hostile takeover bid in British commercial history.