Matt Young is an Ernst & Young Entrepreneur of the Year finalist, Business in Vancouver and Caldwell Partners Canadian Top 40 Under 40 business award winner. This serial entrepreneur graduated with a Kinesiology Degree from the University of British Columbia and started his first start-up company, a boutique health & fitness business: Innovative Fitness. Matt¿s ability to distill complex constructs into bite-sized pieces that can be understood & activated by those delivering the service and the consumer has made him a sought-after business consultant. Matt has worked with numerous small and medium-sized businesses ranging from Deloitte to Velofix to Habitat for Humanity around creating solid foundations upon which future success can be built. He supports a variety of for-profit and not for profit organizations in the health, wellness, and sport sector at the local, national and international levels, including Alberta Physical Literacy Alliance, Norwegian Sport Federation, and more. Matt is the Founder of the Quality Coaching Collective www.qcoachingcollective.com and the Quality Sport Hub www.qualitysporthub.com. He has published numerous articles for magazines and journals, has authored and published seven books and with the support of his team, raised over $6.1 million dollars and counting for community charity. Matt is the Co-Founder of the Just Go Play Podcast (https://www.justgoplay.ca/).