New York Times bestselling author Jen Sincero gets to the core of transformation: habits--breaking, making, understanding, and sticking with them like you've never stuck before.

Badass Habits is a eureka-sparking, easy-to-digest look at how our habits make us who we are, from the measly moments that happen in private to the resolutions we loudly broadcast (and, erm, often don't keep) on social media. Habit busting and building goes way beyond becoming a dedicated flosser or never showing up late again--our habits reveal our unmet desires, the gaps in our boundaries, our level of self-awareness, and our unconscious beliefs and fears. Badass Habits features Jen's trademark hilarious voice and offers a much-needed fresh take on the conventional wisdom and science that shape the optimism (or pessimism?) around the age-old topic of habits. The book includes enlightening interviews with people who've successfully strengthened their discipline backbones, new perspective on how to train our brains to become our best selves, and offers a simple, 21 day, step-by-step guide for ditching habits that don't serve us and developing the habits we deem most important. Habits shouldn't be impossible to reset--and with healthy boundaries, knowledge of--and permission to go after--our desires, and an easy to implement plan of action, we can make any new goal a joyful habit.

New York Times bestselling author Jen Sincero gets to the core of transformation: habits--breaking, making, understanding, and sticking with them like you've never stuck before.

Badass Habits is a eureka-sparking, easy-to-digest look at how our habits make us who we are, from the measly moments that happen in private to the resolutions we loudly broadcast (and, erm, often don't keep) on social media. Habit busting and building goes way beyond becoming a dedicated flosser or never showing up late again--our habits reveal our unmet desires, the gaps in our boundaries, our level of self-awareness, and our unconscious beliefs and fears. Badass Habits features Jen's trademark hilarious voice and offers a much-needed fresh take on the conventional wisdom and science that shape the optimism (or pessimism?) around the age-old topic of habits. The book includes enlightening interviews with people who've successfully strengthened their discipline backbones, new perspective on how to train our brains to become our best selves, and offers a simple, 21 day, step-by-step guide for ditching habits that don't serve us and developing the habits we deem most important. Habits shouldn't be impossible to reset--and with healthy boundaries, knowledge of--and permission to go after--our desires, and an easy to implement plan of action, we can make any new goal a joyful habit.

A Viking Life Title

“In the world of life coaching, Jen Sincero is the Royal Badass.” –AP

“Sincero brings a fun, feminine verve to now well-tread self-help tropes… The tone is far more feisty than academic, and there's humor on every page, all of which is exactly what her intended audience most needs" –Publishers Weekly

“You Are a Badass will silence your inner critic, and help you build a life worthy of the kind of Facebook news feed that others envy. Take a day off from looking for your inner goddess, and spending some time cultivating your outer badass instead.” –Bustle

“I adore Jen's realistic and funny take on all matters of living an awesome life. She has such a gift for writing in a very digestible way that will appeal to everyone. If you're looking for purple unicorns and rainbows you won't find them here, what you will find are practical and easy ways to connect with your inner badass and change your life.” –Madisyn Taylor, Co-Founder, DailyOM

“Author and success coach Jen Sincero takes the self-help book to another level with her cutthroat humor and in-your-face attitude. … you’ll realize how much of a BAMF you really are!” –Albuquerque’s Weekly Alibi