This fascinating book explores the landscape of television animation, from Bedrock to Springfield, and beyond. Addressing key themes and issues such 'class' and 'taste', as well as irony, alienation, and representations of the family.

The contributors explore a series of key issues and questions, including: How do we explain the animation explosion of the 1960s? Why did it take nearly twenty years following the cancellation of "The Flintstones" for animation to find its feet again as primetime fare? In addressing these questions, as well as many others, essays in the first section examine the relation between earlier, made-for-cinema animated production (such as the Warner "Looney Toons" shorts) and television-based animation; the role of animation in the economies of broadcast and cable television; and the links between animation production and brand image. Contributors also examine specific programs like "The Powerpuff Girls," "Daria," "The Simpsons," "Ren and Stimpy" and "South Park" from the perspective of fans, exploring fan cybercommunities, investigating how ideas of "class" and "taste" apply to recent TV animation, and addressing themes such as irony, alienation, and representations of the family.