Success isn't a matter of luck or fate. Nor is it entirely a matter of intelligence or talent. Take two similar people and give each of them the same opportunity. One achieves remarkable success; the other little or nothing. Why? Because, winners understand how to harness the power of desire and discipline to achieve outstanding results! Success rarely comes from one magnificent breakthrough. Instead it's crafted by seemingly insignificant acts repeatedly performed in the 'nooks and crannies' of daily life. If you're looking for that slight edge to accomplish a long-held dream or push you up the ladder to success, this book is for you! How Bad Do You REALLY Want It? spells out twenty-one simple, powerful, time-proven principles designed to help you get from where you are to where you want to be in all areas of your life. These principles have been used by the most successful people throughout history. They worked for them and they will work for you!